Retrieval Optimisation
Content chunking, summarisation readiness, machine readability and the work behind getting cited by ChatGPT, Perplexity, AI Overviews and other retrieval-based AI systems.
How AI Engines Decide Whom to Cite
When you ask ChatGPT a question, and it responds with an answer,…
What Google Actually Said About GEO (And What’s Being Repeated)
Last week, Google published an official guide on optimising for generative AI…